The Pink Lady^® Brand Cripps Pink Variety is a new apple in the USA Market developed in Western Australia. It is a natural cross between Golden Delicious and Lady Williams. It has an attractive pink blush and a complex tangy, sweet, aromatic and fizzy flavor and is very crisp.

In this country, much of the Pink Lady^® Brand Apples are marketed through the licensees of Pink Lady^® America in Yakima, Washington. This is a limited liability corporation that has a number of very specific marketing objectives designed to maintain a profitable return to the grower.

This includes the setting and maintaining of both quality and packaging standards.

The centerpiece of the Pink Lady^® Brand America program is the Flowing Heart^tm logo. If you see the Flowing Heart^tm logo on the package of PLU sticker, it means that these apples have met the quality standards of Pink Lady^® America.